Boxx.ai, a Bangalore-based AI startup, which uses artificial intelligence and machine learning to help e-commerce companies increase their conversion rates by displaying the most personalised products for each user, is being acquired by Netcore Solutions, a noted company which deals in SaaS-based multi-channel marketing automation. With this part-cash and part-stock deal, Netcore would be acquiring all of Boxx.ai's technology, IP, clients and team, and would provide an exit to the investors. As part of the deal, Boxx.ai's founders – Ajay Kashyap, Prakhar Raj and Shitiz Bansal, along with the rest of the team will join Netcore to continue building their product. Ajay Kashyap, Founder, Boxx.ai, said in a statement, "E-commerce companies spend a lot of money to get visitors on their sites, but 98% of them leave without buying. Boxx.ai solves this – it converts visitors to buyers. Integrating this capability with Netcore's multi-channel marketing platform makes a killer combination for brands – they would be able to deliver a customer experience that is just perfect: right choice of channel, right timing of communication, right content, right creative, right messaging and right offers."

Artificial Intelligence (AI) is no longer a thing of sci-fi movies. According to the Chief Marketing Technologist blog by Martech Guru Scott Brinker, AI is being embedded across almost every product category in marketing technology. This makes AI a business-critical element for marketers and decision-makers. When you use AI to optimise your send time, frequency, channel mix, content, and more in your campaign engagement, you have more space for higher-order work. Sign up for this webinar with Industry expert VeerChand Bothra, Chief Innovation Officer, Netcore Solutions, to explore the current state of AI and Machine Learning.